About R.S. Rock Media, Inc.

Sherry Beck Paprocki, founder and president of R.S. Rock Media, Inc., works with skilled teams of writers, editors, designers, event planners and more to create memorable brand products and experiences. 

A proven leader and devout team player, Sherry has been honored twice by Folio -- as a thought leader and as a top woman in media. Today she consults with top attorneys, nonprofit leaders, authors and others regarding their thought leadership and personal branding.

She has served as president of the American Society of Journalists and Authors, as well as ASJA’s Educational Foundation. Sherry is the author of more than a dozen books, including juvenile biographies about Martha Stewart, Ellen DeGeneres, Katie Couric, Oprah Winfrey and many other luminaries. Her bylined articles have been published by the Chicago Tribune, the Los Angeles Times, the Philadelphia Inquirer and dozens of others.

The author of the  book: “Content Marketing: 50 Ways to Tell Your Story," Paprocki's clients have included Ritz-Carlton Naples, Sotheby’s, Antioch College, Denison University, Austin Monthly, Gulfshore Life magazine, Columbus Monthly and dozens of others. Many have benefited from her team's ability to create strategically branded digital and print content.  

Her polished public relations, media relations and crisis management skills have benefited the National Inventors Hall of Fame Camp and Club Invention programs, American Society of Journalists and Authors, the Medical Center of Newark and others. 

In 2012, after co-authoring a book about branding, Sherry launched at Otterbein University one of the first courses in the country offered on the topic of social media.

Her expertise involves social media strategy, audits, analytics and more. 

Sherry and her teams have overseen the logistics of philanthropic galas, educational conferences, community celebrations, board meetings, scholarship funds and more.   

Ray Paprocki understands the power of compelling storytelling. He is an advisor to contemporary thought leaders including college presidents, leaders of law firms and nonprofit executives.

Ray's prolific portfolio includes producing custom content for clients crafted to connect with their specific target audiences. His teams have partnered with dozens of major brands, including Battelle, the Columbus Foundation, Florida SouthWestern State College, Huntington National Bank, the Naples Winter Wine Festival, Nationwide Children’s Hospital, Scotts Miracle-Gro, The Ritz-Carlton Naples and others.

Paprocki has overseen and hosted high-profile, impactful events supported by sponsors and attended by thousands of community members to celebrate achievement (Top Workplaces, Best New Restaurants), honor charitable contributions (Everyday Heroes) and recognize leadership (Future 50, CEO of the Year)--in addition to conducting panel discussions on relevant issues.

He has a track record of excellence while serving as publisher of magazine divisions in Columbus (Dispatch Magazines) and Southwest Florida (Gulfshore Life). His teams have received multiple national awards, including a 2022 nomination in the prestigious National Magazine Awards. One of his titles, Columbus Monthly, was nominated six years in a row for best city magazine in the country for its circulation size (winning the gold in 2018) from the City and Regional Magazine Association. 

Earlier in his career, his writing and reporting earned more than 45 individual journalism awards. 

His community commitments include serving on various boards, including the national City and Regional Magazine Association (as president), the Columbus Metropolitan Club and the Naples Zoo at Caribbean Gardens. He is a founding board member of ASPIRE, the academic booster group for Granville (Ohio) Exempted Village Schools.

Focused on Excellence  

Ray Paprocki recently joined R.S. Rock Media as its chief operating officer. A passionate and effective communications leader, he has a deep knowledge of media relations, strategic branded content and audience engagement. He builds highly collaborative teams to produce award-winning results. 

He has overseen digital strategy for media brands driven by analytics, creating and running websites, enewsletters, social media campaigns and sales efforts. 

Jill Span Hofbauer is an experienced writer, a detailed editor, an excellent reporter and copious researcher. A Miami University alumna, her diverse background has focused on both print and digital media. As a freelancer, she has partnered with a range of professionals, organizations, nonprofits, academic and healthcare institutions, including ongoing work as senior digital editor with R.S. Rock Media. Jill has published many articles for Columbus Monthly, where she served as assistant editor for two years, as well as Columbus Home & Gardens, Health and other niche products owned by Dispatch Magazines. 

In 2024 she launched The Perennial Wildflower, a blog we she shares lifestyle information related to environmental sustainability, gardening and backyard conservation.

As a mom of two and an active member of her community, Jill serves on the board of the Granville Center for the Arts, co-leads her daughter’s Girl Scout troop and volunteers with many local organizations, including Licking County Pollinator Pathway and the Newark Homeless Outreach.

Patricia (Patty) Koff has extensive experience as a health care professional and medical writer. She has produced textbooks, videos, pocket guides, educational content for healthcare magazines, peer-reviewed journal publications and marketing white papers for the health care industry. 

Patty has outstanding collaborative engagement skills and has worked closely with key opinion leaders and cross-functional teams. She is recognized for her strong communication skills in a variety of corporate, university and health care environments. 

Her clients have included the University of Colorado, Datex-Ohmeda, Lifecare-Philips, Bosch and others. An optimistic professional, Patty brings keen focus, an innovative spirit and a commitment to excellence to each of her projects.