R.S. Rock Media is the leading communications firm informing the public of the opportunities available with the arrival of Intel, Amgen, Amazon, Google and more in the New Albany International Business
Park. R.S. Rock hosted a public educational event called Prepare to Prosper at the Estate of New Albany on March 2, 2023, which was sponsored by SiliconHeartland.com. Our own deep research provided highly sought-after content used during the bus tour segment of that event. Email us here if you’d like more information.
Building a professional platform for your business or yourself is both an art and a science. R.S. Rock Media uses its Social Media expertise to build personal and business brands that make sense. Learn how to form emotional bonds with your audiences and how to stand out as a thought leader in your industry and within your community. R.S. Rock guides clients to different levels through a system that helps them build a platform that will leave an infinite legacy. This process generally involves personal one-on-one coaching with business executives who strive to make an impact. Get advice and a solid timeline for anything ranging from the amplification of your social posts to writing a memoir that preserves your legacy.
The following represents dozens of projects completed in partnership with media outlets.
The importance of social media was noted in the book, the CIG to Branding Yourself, which was written by Sherry & Ray Paprocki. (Penguin, 2009). With this expertise:
Brand Amplification: Case Study
The former Medical Center of Newark, a hospital based in Newark, Ohio, contracted with R.S. Rock to create a strategic marketing campaign from 2009-2012. In 2012, Licking Memorial purchased the physician-owned hospital for $26 million.
Media Amplification: Case Study
The National Inventors Hall of Fame Camp and Club Invention programs, 1999-2007. The Paprocki Ltd. team launched national media campaigns that resulted in nearly 300 articles published per year and television coverage in major metro areas throughout the United States. We also provided training and media release templates to local Camp Invention coordinators. A list of articles appearing in community publications in 2004 can be accessed with a click. In this piece with the American Chemical Society magazine, Sherry Beck Paprocki in her role as media spokesperson is quoted. She also co-authored an article in Principal magazine with school principal Scott Emery.
If you’re looking to do more work with freelancers or have a desire to become a solopreneur, R.S. Rock Media can provide you with necessary guidance. Starting her career as a freelance writer and editor, Sherry Beck Paprocki emerged as a Folio 100 honoree in 2018, an award which is given to thought
leaders in the publishing industry. A noted media relations and content expert, Sherry is the author of
“Content Marketing: 50 Ways to Tell Your Story.” Her book, “Freelance Fancy: Your Guide to Capturing Spiritual Health, Wealth and Happiness with Gig Work,” was listed among the Top 50 of Amazon’s Hot New Career books for 2022 and was ranked #1 for hot new releases in Amazon’s self-employment
category for books. Paprocki is the co-founder of the popular podcast Freelance Writing Direct, which
soared into the top 10 percent of downloaded podcasts by the end of 2022. She has appeared as a guest
on numerous other podcasts and radio shows, and has been quoted in a range of publications including
The New York Times.
Amplification: A Nonprofit Case Study
A grant project focused on "Gender Identity and Mental Health: What's the cost?" was conceived and overseen by Sherry Beck Paprocki during the time she served as president of the American Society of Journalists and Authors. Here's a Q&A in which Sherry addresses the project, and the final report demonstrated more than 25 major media outlets that published stories. This piece about leading Dr. Scott Liebowitz appeared in Columbus Monthly as part of that project. Each writer involved in the project produced a print article and provided social media amplification for that article. The funder for this project was the National Institutes of Health Care Management, which continues to provide some of the ongoing programs around this topic.
Your brand’s story starts with your online presence. If your website is stale, you aren’t the only person thinking about that. So are your potential clients!
R.S. Rock Media has significant experience assisting clients as they develop and refresh their business’s
platform and begin to amplify their brand through various channels. Brand amplification=bigger sales.
Does your website need recreated or just updated? Email us now for a timeline, a quote and a description of the process we follow.